AI tools can make content creation easier, but it’s essential to remember that they should not be relied on for publish-ready content without a thorough human review.
Depending solely on AI to produce shareable content can weaken your brand and overlook the technology’s true potential.
Instead, AI tools are most effective as collaborative assistants, enhancing human creativity by automating repetitive tasks, overcoming writer’s block, and sparking innovative ideas.
For the best results, AI can support you in refining content, structuring outlines, and even adapting content for different audiences.
The following list of best AI content writing generators and tools includes some of the popular AI tools that can assist in creating various types of content, seamlessly integrating into your workflow to boost productivity and creativity. Ready to explore? Let’s dive in!
Table Of Contents 👉
Best AI Content Creation Tools
Writer AI
Writer is much more than a basic AI text generator. Similar to Jasper and Copy.ai, this web-based tool is equipped with a robust set of features that extend its capabilities beyond what ChatGPT can offer. Instead of traditional workflows, these features are referred to as ‘Apps.’
Integrated within the web application, these apps include tools like ‘Blog Builder’ for generating blog posts from headline ideas, ‘Recaps’ for summarizing recordings into key takeaways, and ‘Ask Writer,’ which provides a chat-style prompt-and-generate AI experience you might already know.
Additionally, there are apps designed for crafting product descriptions, creating push notifications, and drafting help center articles.
This system is streamlined and user-friendly, making it easier to navigate compared to Jasper and Copy.ai, and it specifically caters to writers rather than marketers or sales professionals.
The interface of Writer resembles that of Grammarly, offering suggestions for enhancing grammar and readability, a plagiarism checker, and advice on promoting language inclusivity.
Writer is also an excellent choice for content teams, featuring a helpful terms list where you can store unique terms and frequently reused snippets.
You can establish specific punctuation rules, which can be a significant time-saver for editors. Personally, I find Writer to be one of my go-to tools for proofreading and editing existing content.
What distinguishes Writer from other copywriting platforms is its foundation on its proprietary Palmyra Language Learning Models rather than on GPT or other potentially controversial AI systems.
These models are specifically designed for business writing and use cases, providing enhanced security and transparency. For instance, Writer assures users that Palmyra does not retain proprietary data to train its foundational models.
However, many of Writer’s most impactful features, such as the option to incorporate your own brand and style guide, are gated behind its enterprise-level subscription.
Pricing: A 14-day free trial is available, with plans starting at $18 per month afterward. There is a free plan, but it offers limited functionality beyond basic text editing.
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Jasper AI
Jasper, previously known as Jarvis, stands out as one of the most comprehensive and powerful AI content generators available.
As one of the early adopters built on GPT technology, it has had the time to mature, making it feel more developed compared to many other applications I’ve reviewed. Since my initial compilation of this list, Jasper has continued to evolve and improve.
For businesses where budget is less of a concern, Jasper is definitely worth considering as one of your first options. It has shifted its primary focus towards marketing campaigns rather than just generic content generation.
While this is not inherently negative, it does mean that subscription plans start at $49 per month for individual users and $69 per month for features like knowledge base integration and AI image generation.
Jasper claims to effectively merge “multiple large language models” to ensure you receive high-quality outputs and reliable performance.
While we didn’t observe a significant difference between Jasper’s results and those from other platforms, it does offer valuable controls to align your content with your brand identity.
One such feature is the ability to create a Brand Voice by uploading relevant sample texts. Based on our writing examples, Jasper generated a style that is “knowledgeable, straightforward, and slightly irreverent, focusing on delivering thorough and accurate information.”
This summary aptly reflected my writing style, and its output for several test blog posts was much closer to my voice compared to when I requested a standard casual tone. While there were still a few words that didn’t quite align with my style, it was overall quite accurate.
Additionally, Jasper features a Knowledge Base where you can input specific details about your business and products, ensuring that important information is correctly represented.
The combination of these two capabilities makes it considerably easier to produce high-quality AI-generated content.
For larger organizations that prioritize consistent messaging across various departments and channels, Jasper could be extremely beneficial.
Jasper also boasts several useful integrations. It includes its own version of ChatGPT and an AI art generator, both of which are features found in many other applications as well.
It integrates seamlessly with the SEO tool Surfer and offers a browser extension that allows you to use Jasper across different platforms.
Pricing for Jasper: The Creator plan begins at $49 per month, which includes one brand voice. The Pro plan starts at $69 per month and includes three brand voices along with 10 knowledge assets.
Peppertype
Developed by Pepper Content, Peppertype serves as an AI content assistant designed to streamline the content creation process.
This AI toolkit focuses on generating ideas for various types of copy, including social media captions, advertisements, and SEO meta descriptions.
While it primarily excels in producing short-form content such as product descriptions, it also offers capabilities for crafting long-form pieces.
For updating content, Peppertype provides templates like Content Rewriter, Content Simplifier, and Content Expander.
To combat writer’s block, it features templates such as Paragraph Writer and Blog Heading Expander.
Although the platform promotes itself as a comprehensive solution for SEO strategy, which is not entirely a set-and-forget process, one of its standout features may be its access to a network of creators, making it easier for you to scale your content efforts.
Pricing: Begins at $10,000 for extensive content requirements.
Rytr
Rytr might not have the polished look of Jasper AI or Copy AI, and it can feel a bit overwhelming when you first open it. Plus, if you’re after the most advanced templates and features, But don’t let that fool you—it’s actually a fantastic budget-friendly choice for AI writing software. Let’s explore why.
Like many AI writing tools, Rytr follows a straightforward workflow: select a template, input your details, and receive AI-generated content in seconds. However, Rytr stands out by allowing you to manage multiple articles, emails, or documents simultaneously.
Rytr’s interface may seem tricky at first, but its compact design is a plus once you get the hang of it. It consolidates everything into one workspace, making it easy to draft a blog post and an outreach email in the same document.
Rytr offers a compact document editing tool similar to Jasper’s, allowing you to rephrase, check grammar, and shorten text directly within the document. Powered by GPT-3, it provides over 30 use cases for various writing needs, though it may have fewer options than some competitors.
The user-friendly interface has all features accessible from a single dashboard, supports over 30 languages, including Hindi, and includes SEMRush integration for keyword research alongside content creation.
Unlike Jasper AI or Copy AI, which use multiple windows and tabs, Rytr provides an integrated, one-stop content creation experience.
For those looking to test it out, Rytr offers a free plan—ideal for getting a feel for the platform, though the 5,000-character limit is more of a trial than a full plan.
The Saver Plan, at $9/month, gives you 50,000 characters, which might suffice for light use. But to really maximize Rytr, the Unlimited Plan at $29/month is your best bet—on par with Jasper’s entry-level pricing but with more content-generating freedom.
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Frase AI
Frase.io is an AI writing platform designed to assist in content generation, enhance writing quality, and optimize articles for SEO.
It is commonly utilized by SEO teams and content managers, who leverage its templates and outline builder to create structured articles that align with searcher intent, thereby boosting the likelihood of achieving high rankings on search engine results pages (SERPs).
One of Frase’s standout features is its keyword optimization tool, which identifies essential keywords while you compose your content.
It offers suggestions on keyword frequency and monitors their usage throughout your writing. Besides keyword recommendations, Frase also advises on the optimal number of headings, word count, links, and images necessary to outperform competitors.
Having collaborated with several SEO managers who rely on Frase, we’ve found it particularly effective for fine-tuning articles for SEO.
It’s encouraging to see the SEO “topic score” increase as we make adjustments, confirming that we are heading in the right direction.
Smart Paraphrasing Tool
Smart paraphraser is an AI-powered tool for rewriting content while keeping the original meaning intact.
It uses advanced AI models to rephrase sentences and paragraphs, making it perfect for students, writers, and professionals. The tool offers multiple styles, like formal for academic writing or fluent for casual use.
The interface is simple, so you can quickly edit your text without losing quality. It also has SEO-friendly features to help your content rank better by optimizing keywords and improving readability.
Much like Quillbot, this smart paraphrasing tool excels at reshaping text while preserving its original meaning. It offers multiple rewriting styles, making it a versatile tool. This would help in making content plagiarism-free and more unique to bypass AI detection.
Smart Paraphraser offers a free version with basic features, while premium plans unlock more advanced options.
For anyone looking to save time and improve clarity, this tool is a smart choice.
Copy AI
Copy.ai has evolved significantly beyond its initial role as a mere content generator. This versatile platform is designed to assist Sales and Marketing teams in transforming their operations from “go-to-market bloat to velocity.”
In practical terms, Copy.ai offers a user-friendly experience similar to that of Jasper, but it places a greater focus on creating repeatable workflows that streamline tasks for marketers and sales professionals.
For instance, you can easily convert a blog post into a LinkedIn update, verify text for plagiarism, or identify potential leads at specific companies.
Users can select from a robust library of workflows or create custom ones, resulting in a visual representation akin to a flowchart where each stage serves as an AI prompt or a series of prompts.
For those who prefer not to engage with workflows, Copy.ai also features a Chat function, which acts as an AI content generator.
This function operates on a familiar prompt-and-generate model, requiring considerable context to produce the desired outcomes. Therefore, becoming accustomed to the workflow system might enhance your experience.
Similar to Jasper, Copy.ai allows you to tailor your content to reflect your unique tone and style.
Pricing: Copy.ai offers a free version with limited features, while paid plans start at $49 per month.
Anyword AI
If your focus is as much on click-through rates, conversions, and CPM as it is on generating AI content, then Anyword might be just the tool you need. This app is specifically geared towards performance marketers.
Anyword offers two primary content creation features: the Blog Wizard for long-form content marketing and the Data-Driven Editor, which is ideal for ads, social media captions, and marketing emails.
Both tools enable you to outline the key points, emphasize specific features, integrate your brand’s voice and vocabulary, and tailor content for your target audience.
The Data-Driven Editor is especially useful for social media and advertising. It not only helps you craft content for specific platforms but also analyzes each piece with an engagement score that reflects how it compares to similar content in Anyword’s database.
While we can’t vouch for the exact accuracy of these scores, they often align with what I consider to be better quality content. Even when my preferences differed, we generally found at least one highly-rated option appealing.
Considering its marketing focus, it’s no surprise that Anyword integrates seamlessly with Google Ads, Meta ads, HubSpot, Salesforce Marketing Cloud, and social media platforms like LinkedIn.
Depending on the platform, it can even draw from historical data or previous posts to help generate fresh content.
While Anyword may not be as versatile as Jasper, it’s a strong contender if advertising and social content are your main areas of interest.
Pricing: Anyword’s Starter plan is available from $49 per month, which includes access for one user and the ability to define one brand voice.
Writesonic AI
Writesonic is an AI-powered tool designed specifically to craft copy that can drive leads and boost sales.
It offers two primary sets of templates. The first set is tailored for long-form content creation, allowing you to write articles, summarize material, and paraphrase text.
The second set caters to copywriting tasks, with options for crafting landing pages, product descriptions, and social media captions.
Much like Jasper.AI, Writesonic is versatile, making it a valuable asset for marketing teams that need to produce a range of content types. This tool operates on a credit-based system, where you can use more credits to generate higher-quality content.
The process is straightforward: you follow a series of prompts, pick your keywords and references, set the tone, choose your headings and secondary keywords, and more. There’s also an SEO checker you can use after generating content to assess how well it aligns with SEO keywords.
In our testing, however, we found that the suggested SEO keywords were somewhat lacking. After creating an SEO-focused blog post, we ran it through Writesonic’s SEO checker and received a score of 67, indicating that further optimization was necessary.
Writesonic offers several pricing plans designed to cater to different user needs: Includes 25 credits as a one-time offer. Users can access all features of Writesonic and Chatsonic for free. Priced at $12 per month when billed annually, or $15 when billed monthly. This plan includes features tailored for interactive AI chatbot creation.
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Conclusion
This guide provides our picks of best AI content writing generators and tools to support your writing needs, although they might not be ideal for every situation.
While AI can aid in generating ideas, producing content, and enhancing quality, achieving the best results still calls for a skilled human touch.
When applied effectively, these tools can increase productivity and are expected to keep influencing various industries that depend on written content.