Fiat Launches First Metaverse-Powered Dealship in Italy

Fiat opened the first-ever metaverse-powered car dealership in Italy. This allows customers to search, configure and finalize a car purchase at home instead of visiting the dealership.

Customers will be able to buy the flagship model 500 La Prima by Bocelli at the beginning stages before expanding the experience to other Fiat 500 line-ups in December. You will be able to view other Fiat models at the metaverse store in the first quarter of 2023. The digital experience will be expanded to other markets.

Microsoft and Touchcast collaborated to create the metaverse store for Fiat. Touchcast’s Metaverse-as-a-Service platform is built on Microsoft cloud and provides access to the metaverse without VR headsets, avatars, or any specialized hardware to the customers.

Customers can view the car from 360 degrees with Product Genius, who will welcome them to the Fiat Metaverse Store. Customers could explore the technology and recharge the car through this experience.Customers can also drive the 500 La Prima by Boccilli on the track at the Lingotto Building in Turin, La Pista 500.

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