NFL Sunday Ticket is officially coming to YouTube. It is the popular subscription service that allows fans to live stream every out-of-market NFL game.
Google shared the news in a blog post. The partnership will see the next NFL Sunday Ticket season on YouTube TV and YouTube Primetime Channels.
Roger Goodell, the NFL Commissioner, stated, “excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL.”
“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
YouTube CEO Susan Wojcicki stated that YouTube had been a place for football fans since the beginning. She said, “YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights.”
“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels.” “We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
This is a significant development for football fans as it expands NFL Sunday Ticket’s reach beyond its traditional home on DIRECTV. Fans can now watch their favorite teams anywhere they are connected, provided they have a YouTube account and a device with an internet connection.
It marks a major shift in how fans can access live sports via YouTube with the addition of NFL Sunday Ticket. It is also a testimony to the increasing importance of streaming platforms within the world of sports media.
Apple TV Plus has a similar partnership to Major League Soccer. It will start in 2023. Friday Night Baseball is already available with Major League Baseball.
Apple TV Plus reportedly lost its NFL Sunday Ticket deal with the NFL due to a dispute between Apple and the NFL regarding the pricing and Apple’s ambitions for the service in its rumored VR headset.