OpenAI has announced that developers can now submit their applications for review and publication within ChatGPT, making it easier for users to find these apps through a new app directory.
This directory can be accessed via the tools menu or directly at chatgpt.com/apps, allowing users to browse featured applications or search for any that have been published. Developers can also create deep links on other platforms to direct users straight to their app’s page in the directory.
When users connect with these apps, they can be activated during conversations by mentioning them directly or selecting them from the tools menu.

OpenAI is also testing ways to suggest relevant apps during chats based on context, user preferences, and previous app usage, while ensuring users have clear options to provide feedback.
Creating an effective ChatGPT app starts with understanding user needs. Developers can utilize the Apps SDK, currently in beta, to design chat-focused experiences that integrate context and actions seamlessly into ChatGPT.
The best apps are those that are well-defined, easy to use in conversation, and provide significant value by either facilitating real-world tasks that begin in chat or offering entirely new AI-driven experiences.
Developers are encouraged to check the app submission guidelines early to ensure they create high-quality applications. More resources and examples can be found in the developer resource hub.
Once developers feel their apps are ready, they can submit them for review and track their approval status on the OpenAI Developer Platform.
The submission process requires details about connectivity, testing protocols, directory information, and country availability. The first approved apps are expected to be gradually released in the upcoming year.
Apps that meet OpenAI’s quality and safety criteria will be eligible for inclusion in the app directory, and those that resonate well with users may receive additional visibility or recommendations from ChatGPT.
In this initial phase, developers have the option to link their ChatGPT apps to their own websites or native applications to facilitate transactions for physical products.
OpenAI is also considering more monetization methods in the future, including options for digital goods, and will provide updates as they observe how developers and users interact.
All developers must adhere to the app submission guidelines regarding safety, privacy, and transparency. Apps need to comply with OpenAI’s usage policies, be suitable for all audiences, and respect third-party terms of service when accessing their content.
Developers are required to provide clear privacy policies with each app submission and should only request the necessary information to ensure their apps function properly.
When a user connects to a new app, OpenAI will inform them about the types of data that may be shared with the third party and provide the app’s privacy policy for review. Users maintain control over their connections and can disconnect from an app at any time, which immediately revokes the app’s access to their data.
This is merely the starting point. OpenAI aims to have apps in ChatGPT seamlessly integrated into conversations, aiding users in translating ideas into actions while fostering a vibrant ecosystem for developers.
As they gather insights from both developers and users, OpenAI plans to refine the overall experience, enhance app discoverability, and broaden the avenues through which developers can engage with users and monetize their applications.
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