On Thursday, OpenAI unveiled a prototype of its search engine, SearchGPT, designed to provide users with quick and pertinent answers from reliable sources.
The company intends to eventually integrate this tool, currently undergoing testing with a limited user group, into its ChatGPT chatbot.
The introduction of this search engine could potentially impact Google and its leading position in the search engine market.
Since the launch of ChatGPT in November 2022, investors at Alphabet have expressed concerns about OpenAI potentially capturing market share from Google by offering new methods for online information retrieval.
OpenAI is currently experimenting with a prototype that aims to improve search functionality by providing users with a more natural and intuitive experience.
Users will have the ability to ask follow-up questions in a conversational manner, similar to how they would in a real conversation.
OpenAI CEO Sam Altman expressed his belief that there is potential to significantly enhance the current state of search technology.
OpenAI is strengthening its executive team as its extensive language models become increasingly significant in the technology industry, and as competition quickly arises in the growing generative AI market.
The introduction of OpenAI’s smaller AI model and the prototype of SearchGPT are also integral to the company’s efforts to lead in “multimodality,” which involves providing a diverse range of AI-generated media types such as text, images, audio, video, and search, all within a single tool: ChatGPT.
According to OpenAI’s blog post, SearchGPT’s visual output is expected to provide users with a deeper comprehension.
OpenAI’s Chief Operating Officer, Brad Lightcap, emphasized the importance of multimodal interactions, stating that as humans engage with the world, they rely on seeing, hearing, and speaking, thus highlighting the inadequacy of limiting interactions to text alone.
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