BuzzFeed’s ChatGPT-powered Quizzes are now available. Six quizzes are now available for readers to test. These are just a handful of the “Infinity Quizzes” Buzzy The Robot offers.
They work similarly. After selecting the quiz that interests you, answer a few questions, and Buzzy the Robot will generate a personalized response. This algorithm is based on OpenAI’s API. BuzzFeed describes the software as “like having a smart coworker who you can bounce ideas off and collaborate with and who is always available and never leaves their desk.”
According to Buzzy, a human writer created and edited each quiz. Buzzy has combined the inputs of both the quiz writer and you, the reader, to create the personalized results you see. BuzzFeed stated that it was a team effort and couldn’t have been done without them. “Human creativity is always at the center of our work and quizzes. But with the magic of AI, we can now create amazing things, such as infinite results personalized just to you, which was never possible before.
Buzzy’s results are really unpredictable. Although I liked the breakup text it generated, it took me several attempts and many quizzes to get a result that made my heart swell. BuzzFeed’s Infinity Quizzes are a great example of how difficult it can be to teach humor. It’s an improvement on the CNET’s attempt to use AI to create financial explanations.
BuzzFeed’s venture into generative AI follows its newsroom’s December layoff of 12 percent. It’s not the only company turning to generative AI to increase its profits. The news that BuzzFeed planned to adopt generative AI for editorial and business operations emerged the same week as Microsoft’s multi-billion dollar investment into OpenAI’s text generation system. Since then, the tech giant has announced that it is working on AI-enhanced editions of Bing and Edge. Generative AI is here to stay, regardless of whether it’s hilarious.