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Antoine Martin, co-founder of the shut down social mapping app Zenly, is starting a new company called Amo.
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The goal of Amo is to fix the problems with current social networks and focus on connecting friends in the real world.
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The new product details are not revealed yet.
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Amo is attempting to solve the issues of current social networks that have become overly complex and commoditized.
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TikTok is cited as making things worse as companies focus on screen time instead of the reasons people use their products.
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The current social tech industry is bloated with employees fighting over metrics and promotions.
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There is a growing trend of new social apps focusing on "real relationships".
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Homescreen social apps like Locket and BeReal are thriving, with BeReal being named "App of the Year" in 2022 by Apple.
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The shift towards authentic social networking experiences has been driven by younger users seeking to keep up with real-world friends outside of their curated Instagram presence.
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BeReal has productized the idea of private Instagram accounts (finstas) with the added feature of daily posting notifications.