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YouTube Launches Creator Music

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YouTube's new marketplace, Creator Music, is now available to all U.S. YouTube Partner Program participants.

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Creator Music is an online destination for purchasing music licenses and revenue-sharing options.

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The marketplace offers a large catalog of songs that creators can browse and search through.

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The costs involved in music rights are spelled out in plain language so that creators can understand them.

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Creators can search for songs they have in mind or browse by collections, genres, or moods.

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Creators can choose to buy a license or opt into a rev share agreement.

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The new service does not replace YouTube's existing Audio Library of free tracks.

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TikTok's embrace of popular music has increased the need for better backing tracks for creators' long-form video content.

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YouTube is working with indie partners and plans to bring the service to more countries over time.

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The Creator Music project was introduced alongside other YouTube initiatives, including its plan to monetize Shorts and revamp its Partner Program.

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