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Xiaomi is shutting down Zili, one of its popular consumer apps in India.
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Zili is a short-form video app and a clone of TikTok that gained popularity after TikTok was banned in India.
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The app will go offline on March 13, 2023.
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Zili announced the shutdown through a notice in the app.
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The app did not provide any specific reason for the shutdown other than an "operational adjustment".
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The app's website has already been closed down.
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Zili has asked users to download and store their content offline before the shutdown date.
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Users are also advised to redeem their "Z-Points" reward points before the shutdown date.
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All user data will be deleted from Zili's servers after the shutdown date and will no longer be retrievable.
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This move comes after Xiaomi faced significant setbacks in its India business in the last year.