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WhatsApp Experimenting With Private Newsletter Tool

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The author receives many newsletters daily, making it difficult to keep up.

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WhatsApp is reportedly developing a private newsletter tool.

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The tool is currently under development and there is no official comment from WhatsApp.

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If successful, WhatsApp could become the biggest newsletter player due to its 2 billion daily active users.

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WhatsApp can offer a superior newsletter experience by allowing users to read all newsletters within the app.

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This can increase the open rate and offer more sophisticated analytics to newsletter writers.

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WhatsApp can use newsletters to increase user engagement on the app.

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Newsletters can also be used by WhatsApp to better serve brands.

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The newsletter market could grow as more people start reading them.

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The impact on incumbents like Substack remains uncertain, but could be negative.

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