Universal Parks And Resorts Merges Two Businesses

Universal Parks & Resorts announced the merger of two businesses to expand its global consumer and retail business.

UP&E's mission is to expand the company's characters through immersive experiences. 

These experiences include toys, collectables, books, apparel, lifestyle category, video games, and digital initiatives such as NFTs. 

UP&E activates its business through licensee partnerships and direct operations.

It also operates across its theme park locations and e-commerce platforms.

The current president of Universal Brand Development, Vince Klaseus, will lead the division and report directly to Mark Woodbury.

Woodbury says that "joining these talented teams into one group creates an innovative division

Focused on compelling consumers products and experiences both inside and outside of our theme parks."

Our goal is to provide fans with experiences and products that are as unique and captivating as our attractions and lands. 

This team is now able to deliver and execute on a larger scale.