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Twitter To Release This New Feature Soon

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According to reports, Twitter will implement new controls that prevent businesses from showing ads in tweets containing specific keywords.

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This is an effort to reassure and return advertisers who have removed ads from Elon's platform since Elon acquired it.

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Nearly 90% of Twitter's revenue comes from digital advertising sales.

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Musk recently said that the "massive fall in sales" was due to civil rights groups pressuring brands to suspend Twitter ads.

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According to a source, Twitter officials are considering hiring in-house content moderators.

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Twitter representatives stated that the company could bring content moderators to its platform, allowing it to make more investments in languages other than English.

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This comment was made by Ella Irwin (Twitter's new head for trust and safety), who told Reuters that Twitter would rely more heavily upon automated content moderation.

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