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Twitter has announced that it will lift its ban on political ads.
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Citing Twitter's head of safety and trust, as the company owned by Elon Musk strives to boost revenues.
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The social media platform announced on Tuesday via Twitter Security account that it was easing its policy on advertising for "cause-based ads" in.
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The changes will align Twitter's policies with the Meta Platform's Facebook and Alphabet Inc's YouTube.
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That allows political advertisements, Although the Chinese video application TikTok is still adamant about political ads.
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"We believe that cause-based advertising can facilitate a public conversation around important topics," the social media company said in a tweet.
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Cause-based ads that will be permitted on Twitter will include ads that inform or increase awareness of issues like voting registrations...
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climate-related issues, or government programs like the Census.