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Twitter has introduced a new type of checkmark to distinguish real accounts.
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According to Esther Crawford (leading the new Twitter Blue initiative), you can purchase a blue checkmark for $7.99 monthly.
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However, some accounts that are government, company, or public officials will receive a new grey "Official" check mark.
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"Many people have inquired about how @TwitterBlue subscribers with blue checkmarks will be distinguished from accounts verified to be official.
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We're introducing an 'Official label' to select accounts when we launch."
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You can't purchase the "Official" new label, and being previously verified does not guarantee you will get it.
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People may be able to request verification, as that idea has never caused any problems for Twitter.
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