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Twitter is allowing cannabis companies to market their brands and products in the US.
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Twitter had earlier allowed advertising for hemp-derived CBD topical products only.
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Facebook, Instagram, and TikTok do not allow cannabis advertising as it is illegal at the federal level.
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More states in the US are moving towards allowing the sale of recreational cannabis.
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Twitter will permit cannabis companies to advertise if they have proper licensing, pass through its approval process, and only target licensed jurisdictions.
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Companies must not target people below 21 years of age.
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This is a big win for legal cannabis marketers, according to Cresco Labs.
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Most pot companies have embraced the changes suggested by Twitter.
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Trulieve Cannabis Corp already launched a multistate campaign on the platform on Wednesday.
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Twitter's decision is significant as it could lead to a change in policies of other social media platforms.