Twitch Star Myth Signs Exclusive Deal With YouTube
Today, YouTube announced that Ali "Myth" Kabbani has signed an exclusive deal with YouTube Gaming.
Kabbani is a Valorant and Fortnite player who announced his agreement with a video stating it was
Kabbani's leap was made possible by the same talent agency that landed DrLupo on YouTube.
This comes as YouTube continues to lure Twitch stars away from the site. Last week, LilyPi
chu, a variety streamer, announced her exclusive deal with YouTube.
The two will join former Twitch creators Ludwig, Valkyrae, and the notorious Dr. Disrespect. YouTube has exclusive deals with the Overwatch and Call of Duty e
Twitch has been very vocal about creator pay. Although Kabbani didn't disclose the reason behind this change, there are concerns that Twitch could be cutting the pay of its
According to a Bloomberg report, Twitch may be looking to cut its subscription revenue share for top partners from 70% to 50%.
Twitch has not commented on the report nor made any changes to its revenue-sharing structure.
Streamers strongly reacted to the news, claiming that such changes could cause creators and o
ther platforms to migrate, including YouTube.
Twitch has been playing around with its monetization formula. It offers flat rates to streamers who watch a certain number of ads and use
a new channel surfing feature.
However, there are concerns that the Amazon-owned platform does not pay its creator's fair share of the billions of dollars in revenue.
All 7.4 million Kabbani Twitch followers must migrate to YouTube tomorrow if they wish to watch him play.