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Tumblr now supports live streaming via Livebox, the video platform.
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This feature is available to US users on iOS, Android, and the desktop site. A release for global users is planned for the future.
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A blog post that refers to the service Tumblr live provides more details.
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Tumblr supported streaming in the past by allowing people to share streams from other services such as YouTube and YouNow.
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Livebox describes this new option as a native Tumblr streaming platform.
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The Meet Group, a dating app ParshipMeet Group subsidiary, manages Livebox.
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Livebox lets users tip streamers. Tumblr allows you to pay creators with a virtual currency called "Diamonds."
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According to a press release, Livebox offers AI- and human-powered moderation of streams.