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The new Twitter owner is working on bringing additional income streams for creators; at the very least, he's tweeting about it.
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Elon Musk announced Friday that the company would soon start sharing its advertising revenues with creators on its website for the first time.
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The problem? All qualifying users must sign up for Twitter Blue, which starts at $8 monthly.
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The flip aspect of the story is that Twitter is planning to start offering ads in replies.
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This change could cause a snarl of sponsored content and prompt more spam in response.
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Twitter has been slow to adapt to the economy of creators; however, the primarily text-based social network eventually got to the same level.
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The company launched several new features over the past few years to assist content creators in earning money, such as Super Follows and Ticketsed Spaces and a specialized platform for monetization.
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The Twitter creator features are designed to connect creators and followers directly by offering monthly subscriptions that are paid for and ticketing.
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However, Musk seems keen on incorporating some revenue from advertising into the mix.