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Titter Plans To Force Users To Share Data With Advertisers

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Twitter is currently working to make it mandatory for some users to consent to data sharing to save its advertising business.

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Elon Musk's platform allows users to opt out of personalized ads. However, this option may soon disappear.

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This feature is often not turned off by users. However, the company may force users to share additional data that can be used to market to advertisers.

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This includes sharing user addresses and phone numbers to target ads. However, this is not required for two-factor authentication.

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Twitter would enforce the new rules by showing a full-screen notification that can't be dismissed until users consent to share their data. There would be no way to opt-out.

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According to people familiar with the plans, it would be launched to approximately 1% of American users to gauge their reactions and then expanded to all Twitter accounts.

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Because the EU rules state that data-sharing permissions can be revoked at any time, this could cause problems in Europe.

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One plan is being looked at, where users can only opt out if subscribed to Twitter Blue (which costs at least $8 per month).

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However, this would violate Apple's rules that prohibit apps from forcing advertisers to choose between payment or tracking.

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