Tim Cook Shares How His Biggest Dispute With Steve Jobs Ended
Apple CEO Tim Cook stated that his greatest disagreement with Steve Jobs was how the iPhone would sell.
Cook was joined by Jony Ive and Kara Swisher (the journalist) at Wednesday's annual Code conference to talk about the late Apple visionary.
Swisher asked Cook about his most significant disagreement with Jobs, and Cook replied that it was the company's iPhone sales strategy befor
e its 2007 debut.
Cook stated that he would prefer to go the subsidy route. This meant that phone carriers like AT&T would pay Apple an upfront portion of the iPhone's cost.
They would then recover that cost through the customer's monthly subscription fee.
Jobs wanted to be a part of the monthly revenue from the phone company, which was n
ot an industry standard.
Cook stated at Code that Cook's method was more innovative and different. My way would have scaled quicker,
or at least I felt strongly.
We had a long discussion about it," adding that it was a multiyear process.
Apple's iPhone was a significant disruptor in the phone industry, cementing
its success as the primary driver of the company's success.
Apple started with Jobs' revenue share idea. However, Axios points out that Apple eventually adopted Cook's model, which helped launch t
he iPhone to stardom.