-: FOLLOW US :- @theinsaneapp
TikTok is currently testing a new method for creators to be paid on the platform -- posting longer videos is a requirement.
-: FOLLOW US :- @theinsaneapp
The Creativity Program is the new fund that was announced today. It is currently in beta testing in Brazil, France and the US.
-: FOLLOW US :- @theinsaneapp
This confirms previous reporting by The Information about the tactics TikTok uses to increase lagging growth in America.
-: FOLLOW US :- @theinsaneapp
The company states that the new program is currently available only to invite-only users, but it will be expanded in the future to include all eligible participants.
-: FOLLOW US :- @theinsaneapp
Users must be at least 18 years old to be eligible for the program.
-: FOLLOW US :- @theinsaneapp
They must also meet follower and video view benchmarks and make original, high-quality videos of no more than one minute.
-: FOLLOW US :- @theinsaneapp
Some might be surprised at the focus on longer videos.
-: FOLLOW US :- @theinsaneapp
After all, TikTok was the one that convinced every major social media company to consider short-form videos seriously.
-: FOLLOW US :- @theinsaneapp
TikTok has indicated in many ways that longer-form content, such as live streams, is important to the platform.
-: FOLLOW US :- @theinsaneapp
This launch was a backdrop to a major complaint that creators had about the company: users complained they weren't getting enough money from their original creator fund.