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TikTok: We'll Pay You If You Post Long Form Videos

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TikTok is currently testing a new method for creators to be paid on the platform -- posting longer videos is a requirement.

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The Creativity Program is the new fund that was announced today. It is currently in beta testing in Brazil, France and the US.

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This confirms previous reporting by The Information about the tactics TikTok uses to increase lagging growth in America.

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The company states that the new program is currently available only to invite-only users, but it will be expanded in the future to include all eligible participants.

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Users must be at least 18 years old to be eligible for the program. 

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They must also meet follower and video view benchmarks and make original, high-quality videos of no more than one minute.

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Some might be surprised at the focus on longer videos. 

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After all, TikTok was the one that convinced every major social media company to consider short-form videos seriously.

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TikTok has indicated in many ways that longer-form content, such as live streams, is important to the platform.

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This launch was a backdrop to a major complaint that creators had about the company: users complained they weren't getting enough money from their original creator fund.

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