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TikTok Launches Paid Content Feature

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TikTok has launched a new program called Series that lets creators put exclusive content behind a paywall.

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The paywalled videos can be up to 20 minutes long and up to 80 videos can be included in a collection.

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Creators can set their rates from $1 to $190 and fans can purchase access through direct in-video links or the creator's profile page.

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The paywall monetization model is similar to platforms like Patreon and OnlyFans, but content guidelines on TikTok will remain the same.

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At launch, creators can keep all revenue, minus processing and app store fees, but TikTok may take a cut in the future.

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TikTok is trying to compete with other platforms like YouTube and boost growth in the US.

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The 20-minute video feature is notable as it's twice as long as the current maximum video length.

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The company is incentivizing creators to make longer content with its revamped creator fund called the Creativity Program.

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Historically, creators haven't been happy with how much they earn on TikTok.