Instagram announced today more features to improve the user experience and compete with Twitter.
Instagram CEO Adam Mosseri stated that the platform strives to be "the best place online to make a living as creators" and that new features result from feedback from creators who participated in the initial phase of subscriptions.
The most significant new feature is the ability to publish feed posts that are only visible to subscribers.
Creators could previously do this with stories, but now they can give their paying supporters access to exclusive, traditional Instagram feed posts.
Mosseri said this was the top request the company has received. There will be a new "subscriber home" tab on creator profiles where subscribers can filter the photos and Reels that are only available to them.
Subscribers can choose from $0.99 to $99.99 and receive a purple badge that shows their support for a creator or influencer.
Creators can go live with only their subscribers, in addition to stories and feed posts.
Another feature announced today is the ability to chat with up to 30 subscribers simultaneously via group DM.
Instagram has slowly increased its subscriptions and made them available to "tens to thousands" creators in the United States.
However, Mosseri admits that the company will soon expand into other countries.
He said this is only one step in a long journey to offer creators worldwide a wide range of tools to help them make a living online. But we are excited about this one.
The company is making major changes to Instagram's app, including a full-screen feed. Mosseri stated that the redesign would likely take many months.
Instagram is responding to photographers' feedback as it refines the video-optimized feed while preserving the presentation of still photos.
For users who prefer more control over how Instagram organizes what they see, the company introduced a chronological feed and a new favorites option earlier this year.
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