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StockX Removed Verified Authentic Tags

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StockX is now being spotted removing the "Verified Authentic" tags from its product pages amid Nike's ongoing lawsuit. 

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The company's new messaging promises that all products will be "StockX verified" - a subtle change that allows for more room for errors. 

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The company assures customers that the verification process will remain the same.

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Although verification is the new authentication method, our comprehensive approach has stayed the same. 

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The company states that while product authenticity is still a core part of our analysis, 

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The verification process is a more accurate reflection of the broader proposition we offer customers by reviewing all products on StockX.

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StockX also notes that it has rejected 240,000+ products valued at more than USD 70 million in the first nine months of 2022. 

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Manufacturing defects (24%), damaged boxes (20%) and fakes (14%) are the most common reasons.

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