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Starbucks has launched its first collection of NFTs, which are called "Journey Stamps" and are priced at $100 each.
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The NFTs sold out in under 20 minutes.
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Starbucks first entered the NFT market in December 2021 with the launch of its membership program, Starbucks Odyssey.
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The Starbucks Odyssey program allows customers to earn perks and rewards through completing games, quizzes, and making purchases.
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Members can use NFT purchases to gain additional "points" and level up their tier in the Starbucks Odyssey program.
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Despite being a late entrant to the NFT market, the Starbucks NFTs were still popular among the company's most devoted fans.
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Starbucks recently updated its rewards program, which may have contributed to the launch of the NFTs as a way to generate revenue.