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Spotify Launches AI-Powered DJ

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Spotify launches new AI feature called "DJ" to personalize the music listening experience for users.

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The feature will deliver a curated selection of music along with AI-powered spoken commentary.

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The goal is to get to know users well enough that the AI DJ can choose what to play for them.

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The feature has the potential to turn Spotify into a lean-back, passive experience.

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The feature is in beta testing and only available in English for Spotify Premium subscribers in the U.S. and Canada.

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Spotify has been a leader in personalization technology, launching Discover Weekly in 2015 and other personalized playlists.

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The new DJ feature is a combination of existing personalization technology, an AI voice from Sonantic, and OpenAI technology.

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Spotify provided music editors, experts, scriptwriters, and data curators access to OpenAI's Generative AI tech to create culturally relevant commentary.

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The personalized stream of songs will include newer tracks and old favorites and will be continually refreshed.

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Users will hear commentary directly followed by the song it's referring to.

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