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Aitana, a 25-year-old pink-haired woman from Barcelona, is not a real model; she's the first Spanish model created by artificial intelligence (AI).
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Aitana was born during a challenging time for her designer, Rubén Cruz, who faced difficulties with a lack of clients for his agency, The Clueless.
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The agency decided to create Aitana to serve as their own influencer, allowing them to have more control and independence in their work.
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Aitana, an exuberant virtual model, can earn up to €10,000 a month, though the average is around €3,000.
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Her income comes from various sources, including advertisements where she earns just over €1,000 per advert.
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Aitana is also the face of a sports supplement company and uploads photos to Fanvue, a platform similar to OnlyFans.
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Aitana has gained over 121,000 followers on Instagram within a few months and even receives private messages from celebrities who are unaware she's not a real person.
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The agency team meets weekly to create Aitana's virtual life, deciding on her activities, locations, and the photos to be posted.
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Unlike traditional models, Aitana has a distinct 'personality,' created to be a fitness enthusiast with a complex character. Her story is carefully crafted to engage followers.
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Critics argue that the unrealistic perfection and highly s*xualized image of virtual models could negatively influence the younger generation.
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The agency defends its approach, stating that they are following the aesthetic already established by real influencers and brands, aiming to change the vision of brands to impact the industry positively.