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The Premier League is partnering with French fantasy sports website Sorare to offer non-fungible tokens as an indication that the sporting world continues to be embracing digital assets, despite the downturn in the markets.
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The deal grants Sorare four years of license to market digital sports cards featuring athletes from the 20 Premier League clubs, Sorare announced in a statement Monday.
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Sky News reported in October that the deal could amount to 30 million pounds annually.
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Sorare did not discuss whether the number that was cited in the report by Sky News was accurate.
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The cards used in Sorare's game can be purchased and traded as NFTs, which is a form of cryptocurrency-based asset that is based on blockchain and can be used either in traditional or cryptocurrency.
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Sorare, a Paris-based company raised $680 million with a $4.3 billion value in its funding round led by SoftBank.