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Snap Introduces Ray Tracing Technology

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Snap has introduced ray tracing technology to its AR Lens Studio for developers globally.

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Ray tracing allows for realistic renderings of light and shine on AR artifacts.

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The company partnered with Tiffany & Co. to launch the first Lens built with ray tracing.

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The Lens lets users try on and buy Tiffany Lock bracelets using AR within the app.

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Snap is the first to offer ray tracing capabilities on mobile at this scale.

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Ray tracing simulates the way light behaves in the physical world.

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Ray tracing enhances the quality of Lenses featuring objects where lighting bounces.

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Snap announced that 250 million Snapchat users have engaged with its AR Shopping Lenses more than 5 billion times in 2022.

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Snap has been working to improve its technology in shopping Lens creation.

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Last year, Snap updated its Lens Web Builder and began offering retailers access to a new AR image-processing technology.

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