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Salesforce Web3 Head Says The Wallet Is the New Cookie

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Salesforce is entering Web3 to future-proof its clients and connect with a new generation of customers.

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Marc Mathieu, the co-founder of Salesforce's Web3 studio, believes that this represents a new kind of relationship.

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Mathieu said that Web3 is centered around a new set of data.

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Salesforce believes that now is a good time for customers to start experimenting with decentralized technology.

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This includes crypto wallets and NFTs.

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The company sees potential in these technologies.

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Industry hype and inflated digital asset valuations are currently on "pause."

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Salesforce hopes to help its clients navigate the changing landscape of customer relationships.

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The move into Web3 represents a significant shift for Salesforce.

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The company is positioning itself as a leader in the digital asset space.

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