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Scammers used Google Ads, stolen blog articles, and a "popunder ad scheme" on adult websites to make more than $275,000 daily.
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They generated millions of impressions each month.
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Malwarebytes cybersecurity vendor claims that the fraudsters could use high-traffic adult websites to generate ad impressions.
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Popunders, which are highly cost-effective and launch automatically when a user clicks on the website they link to, are very similar to popup ads.
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Popunders appear behind the main page, while popup ads are visible on the page being viewed.
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After closing the browser tab to view a site, the user can see the popunder page and its ads.
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Popunder publishers aim to fill the landing page with interesting content to grab the user's interest and keep the impressions flowing.