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Roku and DoorDash have announced a multi-year partnership in the US, Canada, and Mexico.
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Roku users can get six months of complimentary DashPass and interactive shoppable ads for DoorDash businesses in the US.
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New and existing Roku members with linked devices can get $0 delivery fees on DoorDash orders.
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DoorDash's membership program provides exclusive access to DashPass-only promotions and priority customer support.
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After the free trial ends, DashPass costs $9.99 per month.
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DoorDash merchants can buy interactive shoppable ads for the first time.
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This is the first time restaurant advertisers can target, measure and attribute TV streaming ads on Roku.
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When a user clicks on a TV ad offer, they receive an SMS or email to redeem the promotion.
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Wendy's is the first restaurant brand to partner with DoorDash for this new Roku partnership.
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According to Roku's research, 1 in 3 Roku users order takeout or food delivery weekly and 36% are interested in shoppable components.