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A report by MUSO and Kearney reveals 141 billion video piracy visits globally in 2023, a 12% increase since 2019.
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The data covers over 730,000 films and TV titles, focusing on video content visits only.
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Film and TV content account for 65% of piracy visits, followed by anime (25%), live sports (9%), and live linear broadcasts (1%).
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Regional differences in content popularity are influenced by access to legal content; for example, live sports is more popular in the US than in the Asia-Pacific region.
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The US has traditionally been the top country for pirate site visits, but India is rising and expected to surpass the US.
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India and the US share the lead in 2023 with 11% each of global video piracy visits.
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Europe has the highest relative piracy rate per capita with 34 visits, followed by North America (26), South America (13), and the Asia-Pacific region (5).
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MUSO and Kearney emphasize the need to understand why people pirate and suggest that converting pirates into paying consumers can benefit the entertainment industry.
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Legal subscription services could earn billions more by converting even a fraction of pirate users, according to MUSO and Kearney.