-: FOLLOW US :- @theinsaneapp
Reddit is shutting down its live audio product, Reddit Talk, two years after its launch on March 21.
-: FOLLOW US :- @theinsaneapp
Reddit will concentrate on building better search and a TikTok-style feed for video discovery instead of incorporating audio into its platform.
-: FOLLOW US :- @theinsaneapp
The company's aim is to open the platform to more users through these new features.
-: FOLLOW US :- @theinsaneapp
Reddit Talk will be available until March 21, and users can download talks until June 1, but only if they were hosted after September 22.
-: FOLLOW US :- @theinsaneapp
The company is also shutting down the "Happening Now" page that allowed users to check out active real-time conversations.
-: FOLLOW US :- @theinsaneapp
Spotify, Amazon, and Clubhouse have also rethought their live audio strategies and made cuts or shut down live audio features.
-: FOLLOW US :- @theinsaneapp
The closure of Reddit Talk is due to the 3rd party audio vendor shutting down its service, which would require significant resources to maintain Talk during this transition.
-: FOLLOW US :- @theinsaneapp
Reddit Talk's closure shows that not all live audio formats are successful, and companies need to focus on features that align with their users' preferences.