#QuickTakes By

Reddit To Shut Down Its Clubhouse Clone Reddit Talk

Scribbled Arrow

TRENDING GLOBALLY

-: FOLLOW US :-  @theinsaneapp

Reddit is shutting down its live audio product, Reddit Talk, two years after its launch on March 21.

-: FOLLOW US :-  @theinsaneapp

Reddit will concentrate on building better search and a TikTok-style feed for video discovery instead of incorporating audio into its platform.

-: FOLLOW US :-  @theinsaneapp

The company's aim is to open the platform to more users through these new features.

-: FOLLOW US :-  @theinsaneapp

Reddit Talk will be available until March 21, and users can download talks until June 1, but only if they were hosted after September 22.

-: FOLLOW US :-  @theinsaneapp

The company is also shutting down the "Happening Now" page that allowed users to check out active real-time conversations.

-: FOLLOW US :-  @theinsaneapp

Spotify, Amazon, and Clubhouse have also rethought their live audio strategies and made cuts or shut down live audio features.

-: FOLLOW US :-  @theinsaneapp

The closure of Reddit Talk is due to the 3rd party audio vendor shutting down its service, which would require significant resources to maintain Talk during this transition.

-: FOLLOW US :-  @theinsaneapp

Reddit Talk's closure shows that not all live audio formats are successful, and companies need to focus on features that align with their users' preferences.