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Reddit is developing a new feature that splits text and video posts into separate feeds.
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Video content will appear in the Watch feed and text content in the Read feed.
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The feeds will feature a combination of posts from subreddits users are subscribed to, plus recommendations.
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Reddit's chief product officer describes the change as a "videofication" of the platform.
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The goal is to allow users to engage in the format they're most interested in and to move between formats more seamlessly.
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The change is part of a larger effort to simplify the Reddit app and make it easier to use.
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Historically, the platform has felt inaccessible to some users due to its complicated interface, forum structure, and community norms.
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The mobile app has also been criticized for being difficult to use.
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Reddit has promised to simplify and streamline the platform experience.