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Reddit has released a new collection of collectible avatars in partnership with the NFL, called the Super Bowl LVII x Reddit Collectible Avatar collection.
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The avatars are not NFTs, but they give users special benefits on the platform.
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Users can mint one avatar per account and can choose between four different options.
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Over 651,800 avatars have been minted so far and the collection has a floor price on OpenSea of 0.0002 ETH.
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In 2022, Reddit released its first NFT collections, called CryptoSnoos NFTs, based on the platform's mascot Snoo.
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The NFTs were created by both independent artists and Reddit creators and gave users access to unique platform features.
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The CryptoSnoos NFTs were a huge success, making over $12.5 million in sales and being one of the biggest Web3 onboarding events in blockchain history.
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Reddit did not use the term NFT in any of the press they put out and instead called the tokens "digital collectibles".
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This strategy was a big success and led to some of the funniest comedy in the Web3.
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The new Super Bowl LVII x Reddit Collectible Avatar collection continues Reddit's tradition of creating valuable and unique digital collectibles for its users.