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Porsche, a German automobile manufacturer specializing in high-performance sports cars and SUVs, will enter the NFT market.
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"Our journey starts with a timeless icon, the Porsche 911.
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Porsche tweeted that more than 150k design options are available when building your 911 NFT.
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Lutz Meschke, Porsche deputy chairman, stated that this project was an addition to the company's digitalization strategy.
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He said Porsche Innovation Management sees potential in the purchasing experience and supply chain.
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Porsche will now be the latest automaker to enter the non-fungible token market (NFT).
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Is Porsche's first Web3 project, a collection of 7,500 pieces NFT based on the Porsche 911 classic?
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Porsche NFTs will be on the market starting January 2023.
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