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Today, Nike celebrates 50 Years of Business. However, today also serves as Day One for its new project, SWOOSH.
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SWOOSH is a web3 platform that responds to the digital shift by providing an inclusive environment for Nike's creators and community.
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This launch comes after Nike acquired RTFKT in December 2021, a top fashion and sneaker NFT brand.
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Nike continues to tap into the digital space by launching.SWOOSH.
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The next step for American sportswear giant Nike is to offer its members the chance to "learn, collect, and eventually help co-create virtual creations."
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The swoosh also shared that some of these creations would be made available for purchase in the real world.
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The.SWOOSH platform is a place where you can collect and create and buy and trade. Winners of community challenges can earn royalties.
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Register now to join .SWOOSH. Nike will launch its first digital collection in 2023 as the community grows.
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