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Peacock has stopped offering its free tier for new customers.
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As previously revealed in The Streamable, potential subscribers who visit the Peacock website will only be able to see two options for accessing Peacock's platform, Peacock Premium or Premium Plus.
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If you are new to Peacock, you'll have to pay for access to the library of content available through the service.
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The free tier remains, but it is only accessible to users who have cancelled their Premium subscriptions or who were able to access any of the premium tiers free, for instance, Cox internet customers.
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A Peacock spokesperson confirmed to reporters the decision is the result of a shift in strategy within NBCUniversal.
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Peacock believes that its paid tiers are the most effective way to test what this service can provide.