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YouTube is launching support for multi-language audio tracks to help creators reach a global audience.
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The feature allows creators to add dubbing to new and existing videos.
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The technology for multi-language audio tracks was built in-house at YouTube.
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Creators need to partner with third-party dubbing providers to create their audio tracks.
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Viewers will be able to select a different audio track from the same menu as subtitles or audio quality.
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The feature has been used across more than 3,500 videos uploaded in over 40 languages in early tests.
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Over 15% of the dubbed videos’ watch time came from viewers watching in a different language.
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Initially, the feature will be supported only on YouTube’s long-form content, but the company is testing it on Shorts.
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MrBeast was among the early test group and dubbed his 11 most popular videos in 11 languages.
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Eligible creators will be notified with an invite and be able to use the new option in Creator Studio.