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Apple launched MLS Season Pass in over 100 countries, offering players access to every MLS game, Audi 2023 MLS Cup Playoffs, and Leagues Cup, as well as original programming.
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Interestingly, there aren't blackouts. This means that subscribers can watch games outside or inside the market.
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The 2023 MLS season starts on the 25th of February.
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The 10-year contract with Major League Soccer and Apple is significant for both parties because it offers an exclusive experience for the vast fan base.
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In 2022, for the MLS Cup, the league saw its largest crowd in the past 25 years, with 2.155 million viewers on Fox and Univision across the U.S.
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Should Apple's latest subscription proves to be a success, there's the potential for other streaming platforms and the major leagues in sports to look into similar arrangements shortly.