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Microsoft has taken a second shot at Salesforce and is including ChatGPT mail creation in Viva Sales to make it easier for sales reps to communicate with customers.
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Microsoft unveiled Viva Sales in mid-2022, touting it as “a new seller experience application.”
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The app was developed to work with a variety of CRMs and to integrate their data with Microsoft's suite of applications.
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The company is adding ChatGPT to Viva Sales so salespeople can utilize ChatGPT's AI to create emails for them.
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According to reports, the software “will cull data from customer records and Office email software.
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That information will then be used to generate emails containing personalized text, pricing details and promotions.”
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