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Fiat opened the first-ever metaverse-powered car dealership in Italy.
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This allows customers to search, configure and finalize a car purchase at home instead of visiting the dealership.
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Customers will be able to buy the flagship model 500 La Prima by Bocelli at the beginning stages before expanding the experience to other Fiat 500 line-ups in December.
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You will be able to view other Fiat models at the metaverse store in the first quarter of 2023.
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The digital experience will be expanded to other markets.
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Microsoft and Touchcast collaborated to create the metaverse store for Fiat.
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Touchcast's Metaverse-as-a-Service platform is built on Microsoft cloud and provides access to the metaverse without VR headsets, avatars, or any specialized hardware to the customers.