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Microsoft certainly wants to see more developers on desktops make use of the Microsoft Store platform to let Windows 10 and Windows 11 users download and install desktop applications.
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Today, Microsoft revealed it had launched the Microsoft Store Ads program.
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It was first introduced as a pilot program on September 20, 2022, and has been made open to app developers of all kinds to take advantage of.
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As per the blog article, developers can now advertise in the store using Microsoft Advertising.
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Developers must already have apps on the market to run ads using the new program.
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They can market a new app using ads or an upgrade to an existing application.