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Microsoft is limiting chat sessions on its new Bing search engine powered by generative AI.
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The chat sessions will be limited to five questions per session and 50 questions per day.
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Long chat sessions can confuse the underlying chat model in the new Bing.
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Microsoft has implemented changes to help focus the chat sessions.
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Some media outlets reported that answers from the new Bing search engine were potentially dangerous and that the technology might not be ready for prime time.
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Early search results and conversations with Microsoft's Bing and Google's chatbot, called Bard, have shown they can be unpredictable.
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Bing included advertisements for filters sold by auto parts website Parts Geek, not merely specific answers to the question when a Reuters reporter asked for the price of car air filters.
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The new Bing has a wait list of millions of people for access.
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Microsoft said that every percentage point of market share it gains in the search advertising market could bring in another $2 billion of ad revenue.
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The new Bing is a potentially lucrative opportunity for Microsoft.