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Meta To Launch AI Personas In WhatsApp, Instagram And FB Messenger

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Meta is planning to develop "AI personas" in the long term.

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The company is investigating helpers for multiple media formats, including Messenger, WhatsApp, Instagram, and ads.

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Mark Zuckerberg says video and "multi-modal" content could benefit from advanced chat features.

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Meta is pooling its generative AI teams into a single group to "turbocharge" efforts in the emerging field.

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Zuckerberg wants Meta to be a "leader" in generative AI.

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The industry's growing focus on generative AI and competitive pressure from OpenAI's ChatGPT could be driving Meta's shift.

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