If you have ever thought, "I would like my avatar to wear poorly rendered designer clothes," I have great news for you.
Meta has launched an online store that allows Facebook, Instagram, Messenger, and other users to purchase digital clothing for their avatars.
The clothes include a motocross outfit and logo hoodie as well as suits. Prada, Balenciaga, and Thom Browne are the first brands to join the online store.
Meta CEO Mark Zuckerberg stated in a Facebook post that more brands would be added to the site soon.
He says digital goods will be a powerful way to express yourself in the metaverse and a major driver of creative economics.
To produce branded digital garments, luxury fashion houses are increasingly partnering with technology companies.
Fortnite launched Balenciaga skins last year so players could buy branded hoodies for their characters.
Roblox allows players to visit Gucci Town. This virtual town features a garden with the brand's logo and a store.
The launch was announced quietly today, despite the presence of big names. However, Meta didn't immediately reply to a request for further details.
Meta claims the store will open "soon," but it is not yet clear how customers will access the store. Digital clothes are expected to be less expensive than the real thing.
Eva Chen, the director of fashion partnerships for Instagram, showed off a look featuring a cropped shirt, low-rise jeans, and a white belt. Zuckerberg outfitted it in a live stream.
He said, "I don't know how I could have pulled it off." Yes!