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Mark Zuckerberg is taking steps to prevent impersonation problems before launching Meta Verified.
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Meta Verified is a subscription plan that will be available in New Zealand and Australia.
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Users who subscribe to Meta Verified won't be able to change their profile name, username, date of birth, or photo.
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A fast follow feature is being developed to allow users to change their details through a verification process.
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To subscribe to Meta Verified, users must be at least 18 years old, have two-factor authentication turned on, and submit a government ID that matches their photo on Facebook or Instagram.
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Minimum activity requirements such as recent posting will also be needed to subscribe to Meta Verified.
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If two accounts have the same name, the follower count of the legacy verified account will be shown in the search.
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Meta Verified's main offering is an increase in reach for paid users, which could amplify hate speech or misinformation.
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All posts from paid users must adhere to Meta's content guidelines, and harmful posts will be taken down quickly.
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It will be important to monitor user reactions to Meta Verified in New Zealand and Australia.