#QuickTakes By

Meta Cuts Bonus Payouts for Reels Creators

Scribbled Arrow

TRENDING GLOBALLY

-: FOLLOW US :-  @theinsaneapp

Meta is ending its Reels Play bonus program for short-form video creators on Facebook and US creators on Instagram.

-: FOLLOW US :-  @theinsaneapp

The program rewarded content creators when they hit certain goals for views on their videos.

-: FOLLOW US :-  @theinsaneapp

Payments had been shrinking over the course of 2022, and it was becoming harder to make the same amount in bonuses.

-: FOLLOW US :-  @theinsaneapp

The change is part of Meta's plan to invest in a suite of monetization solutions to help creators earn steady streams of income.

-: FOLLOW US :-  @theinsaneapp

The company promised a $1 billion pool of money for creators through 2022, but the Reels bonus program will end.

-: FOLLOW US :-  @theinsaneapp

Creators can still earn money through subscriptions and brand partnerships.

-: FOLLOW US :-  @theinsaneapp

Other social media companies have also reduced or changed their monetization incentives.

-: FOLLOW US :-  @theinsaneapp

Snapchat's Spotlight initially paid $1 million a day for hit content but gradually cut the amount over the course of 2022.

-: FOLLOW US :-  @theinsaneapp

YouTube initially offered cash payouts for creators on its TikTok clone, Shorts, but announced it was moving to a revenue sharing model last fall.

-: FOLLOW US :-  @theinsaneapp

Meta will honor existing commitments over the next 30 days, and they will look into ways to run the program in a more targeted form in potential new markets.