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Mastercard has launched an Web3-focused incubator that will assist artists in connecting with their fans via a brand new medium that the company announced during CES 2023.
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“The core of this program is providing emerging artists with the web3 tools and skills they need to excel and advance their music careers in this digital economy,” Raja Rajamannar, chief marketing and communications officer at Mastercard.
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“By providing access to experts and innovators in the space, the artists will be guided on how to incorporate web3 into their work throughout the entire program and then beyond.”
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In the last period, Polygon partnered with various other major brands, such as Starbucks, to launch its Odyssey digital rewards program, along with Disney in its Accelerator program.
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The company is being able to have significant clothing brands like Prada as well as Adidas launch NFT projects using its blockchain.
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After joining the incubator, artists will need to know how to earn NFTs as well as create virtual avatars and form a community, Rajamannar added.
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“We see that web3 holds tremendous promise for artists and creators to create, own and monetize their content, but only if they know how to leverage it.”
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This announcement indicates the company's growth further into digital assets since it partnered with various crypto-focused businesses to launch credit cards.